Pagani and Asetek Pen SimSports Licensing Deal

The newly introduced offering in sim racing of Asetek SimSport is entering into a very exciting partnership with World known Car brand Pagani Automobili to extend their experience into sim racing. Asetek will be working together with Pagani on a number of things such as licensing, marketing, and product deals for a number of Asetek’s upcoming products for an ultimate premium sim racing experience. We at GTR24H already know that Asetek with its production facilities in China, Denmark and beyond will be a strong contender to the likes of Thrustmaster and Fanatec – on the high-end gear in 2022 and beyond.

Pagani Huayra Asetek Licensing Deal

The new Pagani Huayra R is being track tested

Asetek is quoting that “Soon the most passionate sim racers and car enthusiasts will be able to experience the rush of driving a Pagani through a portfolio of products currently being developed by us.”

Asetek’s CEO states: “The attention to detail, the designs inspired by Horacio Pagani’s commitment to art and science working hand in hand combined with groundbreaking performance – basically everything Pagani stands for are personal values of mine,” says André Sloth Eriksen, CEO, and founder of Asetek.

Asetek also tells us they will produce custom-design limited editions of Pagani-licensed sim racing products. They will be based on actual Pagani-technology used in the Atelier’s latest release, the Pagani Huayra R, for an as-near-as-it-gets to the real Pagani racing experience. In turn, Pagani Automobili will market and sell the Pagani-branded SimRacing products through its channels.

Asetek states the release of such very exciting products will be introduced around Mid-2022 – which is very close by and we at GTR24H can’t wait to see their offerings with such an exciting car brand and on top of this add more news to this – as Asetek Simsport will be joining GTR24H as a partner as well.

To learn more about this very exciting collaboration head over to Aseteks own page here:

About The Author

Jon Fabricius Turell
Jon is the General Manager and CEO of GTR24H. He uses most of his time with the company trying to secure financial backing and media deals. During races, Jon manages our servers and assists Race Control and Stewards in assigning the correct server commands. Jon will also do social media posts and social media sharing.
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