Late-night interview of Peter Munkholm – the nice guy, by Yousuf bin-Suhayl.
Extensive research has carried out to create an enjoyable experience, great content, emotions, and even better prizes serving as a motivator for the drivers to do their absolute best.
New sponsors are coming in with more money, enabling the production to achieve new heights, and so also the drivers.
Utmost important is to promote the drivers, to create brand awareness as it facilitates needed recognition with some insights into who the participants are. Engagement is something we are working towards, and that is where the drivers play a crucial part.
Quoting Peter – “Nobody watches sim racing, but everybody watches drivers” And GTR24h is moving towards that direction, to create the fandom around the drivers. Creating traction creates traffic, leading to economic stability.
GTR24h is presenting opportunities while working with the ESR; they can be even more tangible.
Lastly, it is astounding to watch the growth of the network with new shares of the content from not just the close family members, but also the relatives, friends, and other supporters.