GTR24H Future Growth Strategy

Late-night interview of Peter Munkholm – the nice guy, by Yousuf bin-Suhayl.

Extensive research has carried out to create an enjoyable experience, great content, emotions, and even better prizes serving as a motivator for the drivers to do their absolute best.

New sponsors are coming in with more money, enabling the production to achieve new heights, and so also the drivers.

Utmost important is to promote the drivers, to create brand awareness as it facilitates needed recognition with some insights into who the participants are. Engagement is something we are working towards, and that is where the drivers play a crucial part.

Quoting Peter – “Nobody watches sim racing, but everybody watches drivers” And GTR24h is moving towards that direction, to create the fandom around the drivers. Creating traction creates traffic, leading to economic stability.

GTR24h is presenting opportunities while working with the ESR; they can be even more tangible.

Lastly, it is astounding to watch the growth of the network with new shares of the content from not just the close family members, but also the relatives, friends, and other supporters.


About The Author

Peter Munkholm
When John Nielsen won Le Mans 24-Hours in 1990, Peter was hooked with motorsports. He started sim racing on his uncles PC with Formula One Grand Prix by Geoff Crammond in 1992. Then progressed through IndyCar Simulator and IndyCar Simulator 2 on his Amiga 500+. When he bought his own PC in 1994 and a Microsoft Sidewinder Force Feedback Pro Joystick he was already deeply in love with sim racing. His first skirmish with light modding was a Pernod Anis blue, white, and red skin for IndyCar Racing 2. He was hooked! But sim racing really kicked off for Peter with Sports Car GT in 1999. And with internet access and what felt like an ocean of mods. Sports Car GT and the F1 simulators with endurance racing mods swallowed most of his spare time. Then the GTR mod for F1 2003 arrived on the scene, from some Swedish dudes who called themselves SIMBIN. That would change everything! Right about then was also when Logitech steering wheels reach a state of useful. So when the GTR game officially released Peter bought a Formula Force GP wheel the same day, went home and founded the Danish Grand Touring League (DGTL). In 2006 the first LAN event was held. This became GTR24H in 2007. As they say. The rest is history!
Jon Fabricius Turell Talks Future Of GTR24HThe EEWC Championship standings after 24 hours of Matsusaka GP.

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