GTR24H Expands Reach to 128 Million American Households With eSports Revolution

GTR24H is all about bringing sim racing to a wider audience. We will be working hard to make it as entertaining as possible for both drivers, teams, and viewers to watch our content. This year we are taking giant steps towards making our strategy a reality. A strategy that needs several things to be secured in order for us to move forwards towards our goal. And one of the important factors is the audience. It is hard to consider a hobby as a sport or even an eSport without an audience. Today we are taking a big step up in terms of audience reach by entering a five-year partnership with ESR, the first 24/7 eSports Network in the United States. Launched in March 2019 with Sinclair Broadcast Group on its STIRR platform, ESR is focused on bringing eSports and gaming content to the TV screen, available to a wider audience who are often disconnected or disengaged from traditional broadcast TV. Watching 24/7 eSports content should be as easy as turning on your TV.

We know there is a strong correlation between our motorsports interested sim racing demographic and the demographic that ESR is trying to activate. An age group and demographic that doesn’t feel engaged by traditional broadcast TV content like talent shows or reality TV. And because sim racing is a close simulation of real-life motorsports, as an eSport it is instantly recognized by all age groups and genders. As opposed to most other eSports content, sim racing doesn’t require any prior knowledge of specific games or game mechanics. It is instantly recognized and understood by everyone who understands that the fastest car will win. And yet the sport is deep, dynamic, and full of strategic and tactical choices that will engage the seasoned viewer as well. We believe our content will help ESR grow even further and activate even more eSports fans to follow our series, teams, and drivers.

“With Coca-Cola being the main sponsor for Nascar’s 2020 iRacing series, we believe that eSim Racing is the next venture in eSports. We are excited to bring one of the oldest and biggest eSport Simracing competitions to North America.  Working together with GTR24H at the ground floor will prove to be a bright and fruitful future for eSports.”
– Wendy Wang, CEO, ESR 24/7 eSports Network

What does this mean in numbers?
Through this partnership, GTR24H content will immediately be available on the following services in The United States through ESR 24/7 eSport Network:

  • Samsung TVPlus (Channel 1358) on all 19 million Samsung smart TVs
  • XUMO (Channel 305) on smart TVs and other connected devices or directly at, available to 35 million households
  • STIRR (Channel 395) on all smartphones, tablets, Apple TV, and connected devices or directly at, the fast-growing STIRR app by Sinclair Broadcast Group, available on Android, iPhone, Roku, and Amazon Appstore.

ESR is a brand new channel and for the next five years, GTR24H will be committed to helping ESR grow in North America by providing entertaining and engaging sim racing eSport content. ESR will be broadcasting all of our future content and have access to broadcasting all of our historic content as well.

“We welcome ESR 24/7 eSport Network to our platform – with this move our events and races will help the competing teams to create better value and exposure for their sponsors in US and Global. Both our EEWC (Endurance eRacing World championship), Sprint Series and more will be featured content in ESR 24/7 TV channel network and we will be looking forward to expanding the audience in the US market even more.”
– Jon Fabricius Turell, CEO, GTR24h

For all of our committed and dedicated teams, this will mean new doors opening as well. Part of our strategy for success is creating content on the teams and drivers. We realize that the centerpiece of making any sim racing content engaging and thrilling is the availability of sporting content on its participants. You can not drive a fandom culture around a sport without content and exposure of its participants. Right now we are heavily focused on growing the GTR24H organization to create more content on our teams and drivers. With this ESR deal, those efforts will only grow rapidly.

About ESR 24/7 eSports Network:
Carried by affiliates worldwide, ESR is the first 24/7 eSports Network in The United States, promoting eSports content across the entire range of games through its 24/7 channel and other programming.  It is building a studio of next-generation talent around gaming entertainment to appeal to gamers, fans, and future fans worldwide.  ESR covers all top eSports games including Apex Legends, Call of Duty: Warzone, Counter-Strike: Global Offensive (CS:GO), Dota2, FIFA, For Honor, Fortnite, Hearthstone, Hero of the Storm, League of Legends, NBA 2K, Overwatch, PlayerUnknown’s Battlegrounds (PUBG), Rainbow Six, Rocket League, Smite, StarCraft, Super Smash, World of Tanks, World of Warcraft (WOW), and now sim racing with GTR24H.  For more information, visit http://www.ESRevolution.com  Follow @ESR_TV on Twitter, @esrtv on Instagram, and on


About The Author

Peter Munkholm
When John Nielsen won Le Mans 24-Hours in 1990, Peter was hooked with motorsports. He started sim racing on his uncles PC with Formula One Grand Prix by Geoff Crammond in 1992. Then progressed through IndyCar Simulator and IndyCar Simulator 2 on his Amiga 500+. When he bought his own PC in 1994 and a Microsoft Sidewinder Force Feedback Pro Joystick he was already deeply in love with sim racing. His first skirmish with light modding was a Pernod Anis blue, white, and red skin for IndyCar Racing 2. He was hooked! But sim racing really kicked off for Peter with Sports Car GT in 1999. And with internet access and what felt like an ocean of mods. Sports Car GT and the F1 simulators with endurance racing mods swallowed most of his spare time. Then the GTR mod for F1 2003 arrived on the scene, from some Swedish dudes who called themselves SIMBIN. That would change everything! Right about then was also when Logitech steering wheels reach a state of useful. So when the GTR game officially released Peter bought a Formula Force GP wheel the same day, went home and founded the Danish Grand Touring League (DGTL). In 2006 the first LAN event was held. This became GTR24H in 2007. As they say. The rest is history!
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